Who we are…

We currently employ more than 1,200 dedicated staff to handle every aspect of our business, from design to after-sales care. All stock is processed within our 500,000-square-foot Distribution Center and delivered to our customers free of charge.

With over 12 years trading as the most successful online retailer in our sector, we are specialists in our field and currently process approximately half a million orders per year.

We do not act as a wholesaler; we simply sell large volumes of high-quality oak and mango furniture at massively reduced prices, direct to the public and commercial hospitality customers. This has led to tremendous growth year on year, which was recognized in four of the past five years by our inclusion in The Fast Track 100, a prestigious ranking of the fastest-growing companies.

How do we do it?

We specialize in selling fantastic-quality hardwood furniture at unbeatable prices. But how do we do it? In a nutshell: we cut out the expensive middlemen and always keep costs to a minimum.

Instead of buying from expensive wholesalers who take a cut, we design all our products ourselves and manufacture via exclusive contracts with overseas suppliers. We are proud to offer more than 20 collections of hardwood furniture with items suitable for every room in the house.

Our business philosophy is to control as much of the process as possible.

​We minimize our storage requirements by moving our products from production to our customers’ homes with as few steps in between as possible. Rather than being a storage facility, our Distribution Center acts as a turnaround depot to receive products from our craftsmen and then dispatch them direct to you — the result being significantly reduced lead times​ ​compared to most other large furniture companies.

We nurture a supportive, can-do culture that stems from our roots as a small startup company. This ethos has allowed us to develop an efficient, loyal, and motivated workforce, which in turn has contributed greatly to our current position as the market leader for hardwood furniture.